South Derbyshire District Council - Promoting your event

Consider your target audience and who you would like to attend your event as this will effect how you promote it.

Creating an advertisement or flyer

Advertising is an effective way of communicating to a large number of people in your community. When you are preparing your ad or flyer, think carefully about what you want it to say.

Target audience – Does your advert/flyer speak directly and clearly to the people you want to reach?
Focus – Does it offer a single, direct idea?
Visibility – Will your ad stand out on a page or a screen?
Branding – Is it different from your competitors? Does it stand out from the crowd of other information?
Layout – Is the layout straightforward and easy to read? Does the headline draw the reader into the copy? Does the copy stop the reader from moving on?

Give the date, time, location and contact number plus any other vital information.

Press releases

Think of where you would like your press release to appear. Write it for those readers. Your release will need to be approved by the leaders of your organisation as it represents the group as a whole.

The website www.newspapersoc.org lists all major regional publications and is a good place to start. People in your organisation may already have useful contacts with key journalists in your area. It’s worth asking if any of your members know local journalist as it’s always easier if the reporter you are speaking to already knows about your organisation.

Local Media Contacts

Burton Mail

Staffordshire Newspapers Ltd,
65-68 High Street,
Burton on Trent,
Staffs,
DE14 1LE
Main Reception tel: 01283 512345
Editor's email - editor@burtonmail.co.uk
Sport email - sport@burtonmail.co.uk
Online: www.burtonmail.co.uk